ECB

SPONSORSHIP

Birmingham Phoenix Secures Skechers as Lead Shirt Sponsor for 2026 Season
Byoutsidesport March 7, 2026March 6, 2026

In a major move following the privatization of The Hundred, the Birmingham Phoenix have announced global footwear giant Skechers as their new lead partner. Starting from the 2026 season, the Skechers logo will feature prominently on the front of the playing shirts for both the men’s and women’s teams. The Shift to Private InvestmentThis partnership…

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FINANCE

ECB Unveils Â£45m Grassroots Boost via The Hundred Investment
Byoutsidesport February 19, 2026February 19, 2026

On February 18, 2026, the England and Wales Cricket Board (ECB) announced a landmark Â£45 million investment into grassroots cricket facilities. This funding is derived from the recreational game’s 10% share of the recent private investment into The Hundred franchisesâ€”a deal that overall injected approximately Â£520 million into the sport. The strategic fund is designed…

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