F1 & Salesforce Extend Partnership to 2030 with New AI “Fan Companion”
The expanded deal transitions Salesforce from a traditional CRM provider into a core driver of F1’s digital fan experience. The partnership now includes a specialized AI agent aimed at educating fans and simplifying the complex engineering shifts coming to the grid in 2026. The “Fan Companion” Agent Powered by Salesforce’s Agentforce 360 technology, a new…