LEGO Engages Fans With Interactive Activation at Chinese F1 Grand Prix
During the Chinese Formula 1 Grand Prix, LEGO launched a hands-on marketing activation aimed at motorsport enthusiasts. The initiative allowed fans of all ages to build race-themed LEGO models in specially designed fan zones, creating an immersive experience around the Grand Prix weekend. LEGO has increasingly invested in motorsport-related projects in recent years. Collaborating with…