The changes coming to F1 in 2026 aren’t just about engineering. New regulations create new narratives, and new narratives unlock new sponsorship opportunities. Smaller, lighter cars and completely redesigned hybrid power units demand a fresh strategy from brands. The era of slapping a logo on a sidepod is ending. It’s being replaced by partnerships rooted…
McLaren F1 deepens its connection with Abu Dhabi by signing Etihad Airways as official partner in a multi-year deal starting from the 2026 season.The papaya squad, already supported by Abu Dhabi-linked investments through Bahrain’s Mumtalakat and CYVN Holdings (an Abu Dhabi government investment vehicle), now adds the UAE’s national airline to its rapidly expanding commercial…
Red Bull Racing has extended its title sponsorship agreement with Oracle, reinforcing one of Formula 1’s most visible technology partnerships. The multiyear renewal keeps the team competing under the Oracle Red Bull Racing name. Financial terms and contract length were not disclosed. AI Strategy at the Core As part of the extension, the partnership will…
