France secured their third Six Nations Championship in five years with a last-gasp 48-46 victory over England on Saturday, March 14, delivering record-breaking viewership figures for domestic broadcasters. The thriller in Paris not only dashed Scotland’s hopes of claiming their first title in 27 years—after a 43-21 defeat to Ireland—but also captured the attention of…
France Télévisions drew a total of 28 million French viewers for the Milano Cortina 2026 Winter Paralympic Games, marking a significant increase compared with the previous edition in Beijing 2022, according to Médiamétrie data released on 16 March 2026. Strong Growth Across TV and Digital Platforms On digital platforms, france.tv and franceinfo saw more than…
As the Olympic flame is extinguished in Milan-Cortina, the financial post-mortem for French broadcasting has revealed a resilient and highly concentrated advertising market. According to a new study by Kantar Media, France Télévisions generated €28.3 million in gross advertising revenue during the 18-day Winter Games, a significant jump from the estimated €10 million generated during…
The 2026 Winter Olympics in Milano-Cortina proved to be a massive commercial success for France Télévisions. According to data released by Kantar Media on February 23, 2026, the public broadcaster generated €28.3 million in gross advertising investment across its main channels, France 2 and France 3. Key Figures from the 18-Day Competition The event attracted…
