AJ Auxerre Turns Newborns into Fans with ‘Génération AJA’ Initiative
In a bold and emotional play for long-term fan loyalty, AJ Auxerre has unveiled “Génération AJA,†a unique initiative designed to connect the club with its community from the very first moments of life. Partnering with the Fondation Horizon AJA and the Yonne Department, the Burgundy-based club will now gift every newborn at the Centre…
