Borussia Dortmund Trades Puma Match Balls for Testicular Health Checks
In a bold fusion of sports marketing and public health, Borussia Dortmund (BVB) has launched the “Balls for Balls” campaign. Partnering with the medical platform FAQ YOU, the Bundesliga giant utilized its February 13 fixture against Mainz 05 to break the taboo surrounding testicular cancer. The activation offered a direct, high-value incentive: any male fan…