La Roche-Posay Rebrands French America’s Cup Team in Bold Sponsorship Move
A new era begins for France’s America’s Cup ambitions as La Roche-Posay steps in as title partner, transforming K-Challenge into the La Roche-Posay Racing Team. The move marks a significant evolution in the project, with the L’Oréal-owned brand deepening its involvement after initially backing the initiative since 2023. From support role to center stage By…