Lacoste has entered the growing padel equipment market with its first full collection, combining two padel racquets with footwear, bags and technical apparel. The range launches in Lacoste stores across Europe from September 24, with wider international distribution to follow. The move gives Lacoste a new position in padel while leveraging expertise already available within…
Lacoste is making a calculated move into the high-visibility world of motorsport, signing Pierre Gasly as a global brand ambassador. The French Formula 1 driver will front upcoming campaigns, with a particular focus on Lacoste’s core product line—its iconic polos—according to the brand’s April 3, 2026 announcement. Lifestyle positioning meets performance culture This partnership signals…
Lacoste isn’t just dressing the players at the 2026 Miami Open; it’s redesigning the shoreline. In a masterclass of experiential marketing, the “Club Lacoste” pop-up has turned a prime stretch of Miami sand into a functional, vibrant green tennis court with an Atlantic backdrop. Open since March 17, the two-week activation serves as a bridge…
