How PSG Conquered Global Fashion and Post-UCL Sales
Paris Saint-Germain (PSG) is no longer just a football club; it is a global cultural movement. Following their historic 2025 UEFA Champions League title, the club has launched “La Maison,” an ambitious global tour designed to capture “brand addicts” across the world’s fashion capitals. According to CEO Victoriano Melero, the goal is simple: make PSG…