Lay’s Turns WhatsApp Into a World Cup Fan Hub, Leveraging Celebs and First-Party Data
As the sports marketing landscape becomes more crowded and costly, Lay’s is taking an unconventional route to connect with fans: WhatsApp. The PepsiCo-owned snack brand has launched a FIFA World Cup “watch party†via Meta’s WhatsApp Channels, featuring high-profile names like Lionel Messi, David Beckham, Alexia Putellas, Thierry Henry, and Steve Carell. Fans can view…