In a strategic move to bolster its content library, the LFP’s dedicated platform, Ligue 1+, has submitted a €20 million offer to FIFA for the broadcasting rights of the 2026 World Cup. The proposal includes €18 million for rights and €2 million for production costs. Key Strategic Details The final decision rests with the FIFA…
Trading platform eToro has announced a massive multi-club partnership with four of France’s biggest football institutions: Olympique de Marseille, Olympique Lyonnais, AS Monaco, and LOSC Lille. The deal is set to run through June 2028. Strategic Integration Under the agreement, eToro will serve as the official trading partner for all four clubs. The brand will…
McDonald’s France has unveiled a creative marketing operation titled “Mercato des Légendes” (Legends’ Transfer Window) to celebrate the return of its most iconic recipes, timed perfectly with Ligue 1’s winter transfer window. As the title partner of Ligue 1, the fast-food giant collaborated with BBDO Paris to create a campaign that draws a direct parallel…
McDonald’s Extends Premium Partnership with RC Lens Until 2029 In a move that further solidifies its dominance in French football sponsorship, McDonald’s has officially signed a contract extension with RC Lens. The new agreement ensures the fast-food giant will remain a “Premium Partner” of the club through 2029. Key Highlights of the Deal: Kit Visibility:…
