London Marathon Events has acquired Motion Events GmbH, the organizer of the Frankfurt Marathon, in a move that marks its first major step into international event ownership. The acquisition represents a significant milestone in LME’s long-term growth strategy, expanding its portfolio beyond the UK and into one of Europe’s established marathon markets. Strengthening a European…
Apple is expanding its footprint in endurance sports, announcing a new partnership with the London Marathon — one of the most prominent races on the global calendar. As part of the agreement, Apple will power the event’s official race application through its Apple Fitness ecosystem and the Apple Watch, integrating performance tracking with real-time data…
The TCS London Marathon has officially welcomed CLIF Bar as its Official Energy Bar Partner in a new three-year agreement. Covering the 2026, 2027, and 2028 editions of the iconic race, this partnership focuses on providing high-quality, plant-based fueling options for the tens of thousands of participants tackling the 26.2-mile course. The collaboration will kick…
