Luka Doncic

FINANCE | ORGANIZATION | TREND

Luka DonÄiÄ‡ to Rome? The NBA Europe Expansion Strategy
Byoutsidesport February 12, 2026

Luka DonÄiÄ‡ is making a power move off the court, joining an investor group led by former Dallas Mavericks GM Donnie Nelson to establish a basketball powerhouse in Rome. This acquisition is not just about owning a team; it’s a strategic entry into Adam Silver’s ambitious NBA Europe project, slated to tip off in late…

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MARKETING

Doncic Debuts 77X Direct-to-Fan Platform
Byoutsidesport January 28, 2026April 5, 2026

Los Angeles Lakers star Luka Don?i? has officially launched 77X, a groundbreaking direct-to-fan platform created in partnership with e-commerce giant Shopify. The athlete-owned venture aims to redefine fan engagement by offering exclusive products, digital content, and curated experiences. Key Features of 77X Don?i?, who led the NBA in All-Star fan voting and social media views…

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