There’s a version of the Mutua Madrid Open that sells itself through star power. This year isn’t one of them. With both Carlos Alcaraz and Novak Djokovic absent, the tournament arrives at Caja Mágica without two of its biggest commercial magnets. And yet, the underlying business tells a different story: stability, continuity—and a sponsorship machine…
The Mutua Madrid Open returns on April 22 as one of the most commercially robust stops on the clay-court calendar, blending a fragmented media model with a deep sponsor bench and a notable expansion beyond its traditional footprint. Broadcast rights remain split across tours. On the men’s side, coverage is handled by Eurosport in France,…
Real Madrid is set to transform the Santiago Bernabéu Stadium into a tennis venue, showcasing the stadium’s multi-use capabilities during the upcoming Madrid Open. Stadium Switch Made Possible The transformation is enabled by the Bernabéu’s retractable pitch system. The surface can be removed and stored underground, allowing tennis courts to be built on top. Madrid…
