Nike Ends Adidas’ 20-Year World Cup Dominance: The Inside Story of Sport’s Silent Revolution
The World Cup kits had never been this balanced. The 2022 Qatar tournament will be remembered not just for Argentina’s golden medal, but for another historic moment: the end of a 20-year era in sports equipment supply. The numbers tell the story: Adidas held an average 42% market share of World Cup team suppliers from…