Lacoste isn’t just dressing the players at the 2026 Miami Open; it’s redesigning the shoreline. In a masterclass of experiential marketing, the “Club Lacoste” pop-up has turned a prime stretch of Miami sand into a functional, vibrant green tennis court with an Atlantic backdrop. Open since March 17, the two-week activation serves as a bridge…
The Miami Open has once again highlighted the challenges of staging a tennis tournament inside a football stadium, with persistent rain exposing structural limitations at Hard Rock Stadium. Heavy and consistent rainfall during the opening week led to widespread schedule disruptions, including the cancellation of 37 matches across 10 courts on a single day. Play…
The 2026 Miami Open begins March 17 at the Hard Rock Stadium, marking the second stop of the “Sunshine Double†after Indian Wells. The tournament draws top ATP and WTA players, though six-time champion Novak Djokovic will be absent this year. Directed by former American player James Blake, the Miami Open combines a world-class playing…
World No. 1 Carlos Alcaraz, just 22 years old, is rapidly approaching Andy Murray on the all-time men’s tennis prize money list. Alcaraz trails Murray, who sits fourth, by roughly $413,000, down from $1.3 million before the Indian Wells tournament. Alcaraz earned $340,190 reaching the semifinals in Indian Wells, and a recent profit-sharing distribution of…
The Miami Open has confirmed a strong roster of new and returning sponsors for its 2026 edition as the tournament prepares to begin at Hard Rock Stadium from March 15 to 29. Seven brands have joined the event as new partners, including Italian tire manufacturer Pirelli, health and wellness company Thorne, Brazilian technology firm CRMBonus,…
