Haas brings Godzilla into Formula 1 through new Toho partnership
Haas F1 Team has secured a sponsorship deal with Japanese production company Toho, the creator of the iconic character Godzilla, marking one of the most eye-catching commercial partnerships of the Formula 1 2026 season. The collaboration will run throughout the year, with key activations planned around the Japanese and United States Grands Prix. The deal…