French Sports Sponsorship Market Hits €1.78 Billion in 2025
The French sports sponsorship market remained robust in 2025, reaching €1.78 billion across 4,000 agreements, according to a new study by Nielsen Sports and Sporsora. Football dominates the market, accounting for 40% of total investment, while motorsports, rugby, and cycling follow. Presented at Roland-Garros in Paris on March 17, the study ranks sports sponsorship as…
