C4 Energy Named Official Energy Drink of the NBA in Europe
The NBA is doubling down on its European expansion, and C4 Energy (owned by Nutrabolt) is providing the fuel. Announced on March 3, 2026, this multiyear partnership targets four “big” markets: the UK, France, Germany, and Italy. The collaboration aims to blend elite performance with fan engagement, utilizing digital content and high-stakes in-venue activations to…