Streaming Records Shattered as Milan-Cortina 2026 Winter Olympics Capture Global Audiences
The 2026 Winter Olympic Games have officially marked a turning point in sports media, with Warner Bros. Discovery (WBD), NBCUniversal, and the BBC reporting unprecedented streaming growth. The favorable European timezone and the rise of unified streaming platforms like Peacock and HBO Max drove viewership to heights never seen during previous Winter Games. Warner Bros….