Silverstone has entered into a five-year partnership with PepsiCo, expanding the food and beverage company’s presence across one of the UK’s largest sports and entertainment venues. Under the agreement, PepsiCo will supply its portfolio of food and beverage brands at major events hosted by Silverstone, including the Formula 1 British Grand Prix, MotoGP British Grand…
As the sports marketing landscape becomes more crowded and costly, Lay’s is taking an unconventional route to connect with fans: WhatsApp. The PepsiCo-owned snack brand has launched a FIFA World Cup “watch party†via Meta’s WhatsApp Channels, featuring high-profile names like Lionel Messi, David Beckham, Alexia Putellas, Thierry Henry, and Steve Carell. Fans can view…
On February 20, 2026, PepsiCo and Major League Baseball (MLB) announced a significant extension of their long-standing partnership, elevating Mountain Dew Baja Blast to the role of Official Soft Drink and renewing Gatorade’s legendary 36-year tenure as the league’s Official Sports Drink. The announcement was ceremonially marked by executives from both organizations ringing the Opening…
In a historic shift for sports marketing, PepsiCo and Major League Baseball announced on February 19, 2026, that Mountain Dew® Baja Blast® has become the Official Soft Drink of MLB. The multi-year agreement ends a six-year vacancy in the league’s carbonated soft drink (CSD) category, which had been unoccupied since the end of the 2019…
