US private equity giant Apollo Global Management has led a $225 million investment into the rapidly growing pickleball sector, further expanding its presence in the global sports industry. The deal brings together Major League Pickleball (MLP) and PPA Tour under a newly formed parent company, Pickleball Inc. The new entity will operate as a fully…
Shutterstock Studios has released the trailer for its upcoming six-part documentary series “Partners,†offering an inside look at the fast-growing world of professional pickleball. The series follows players on the Professional Pickleball Association (PPA) Tour, capturing both on-court action and behind-the-scenes moments with athletes, executives, and media figures connected to the sport. Filmed over the…
Pickleball’s explosive growth in the United States has evolved into a multi-layered ecosystem, and in 2026, senior professional divisions are becoming a central pillar of that expansion. Organisations like the Association of Pickleball Players, Professional Pickleball Association, and newer leagues such as the Champions Series Pickleball are all offering competitive platforms for players aged 35…
For years, pickleball lived in the margins of American sport — a pastime associated more with community centers than commercial ambition. That framing no longer holds. The numbers now demand something stronger: attention. According to the 2026 U.S. Tennis Participation Report, 24.3 million Americans played pickleball last year. Tennis, long the dominant force in racket…
The Picklr, one of North America’s fastest-growing indoor pickleball franchise networks, has secured a major partnership with professional tennis star Nick Kyrgios. The Australian athlete joins the organization as an equity partner and global athlete ambassador, marking a significant step in the professionalization of pickleball’s business model. Key Components of the Partnership The collaboration moves…
Agassi Sports Entertainment Corp. (ASE) has officially announced the launch of the World Series of Pickleball, a new premier championship property designed to elevate the sport to a global stage. In a move that signals a “Champions League” approach to pickleball, ASE has partnered with TEAM Marketing AG, the Swiss agency famous for commercializing the…
