Puma’s Strategic Reset Leads to 8.1% Revenue Dip in 2025
German sportswear giant Puma has reported a contraction in its annual performance for 2025, a year characterized by the company as a “period of strategic readjustment.” Total revenues fell by 8.1%, landing at €7.296 billion, compared to €8.398 billion in the previous year. Significant currency devaluations in key markets—including the Argentine peso, the US dollar,…