French automotive giant Renault has launched a new brand campaign for Roland-Garros 2026, placing the tournament’s iconic court sweepers at the centre of its latest activation. Created with Publicis Conseil, the campaign introduces a new brand film titled The Line while supporting the upcoming launch of the Renault 4 Roland-Garros E-Tech Electric, scheduled for commercial…
The 2026 Winter Olympics in Milano-Cortina proved to be a massive commercial success for France Télévisions. According to data released by Kantar Media on February 23, 2026, the public broadcaster generated €28.3 million in gross advertising investment across its main channels, France 2 and France 3. Key Figures from the 18-Day Competition The event attracted…
Renault is significantly boosting its presence in the tennis world by adding four international stars to its roster of brand ambassadors for the 2026 season. This expansion is part of a broader marketing and social responsibility strategy, reinforcing Renault’s long-term commitment to the sport and its partnership with Roland-Garros through 2031. Key Highlights: By linking…
