DHL Enters French Sponsorship Market with Stade Français Shirt Deal
Global logistics giant DHL has made its debut in the French sports sponsorship market, securing a landmark multi-year agreement as the primary partner for top-flight rugby union club Stade Français Paris. The deal, which runs through 2029, will see DHL featured as the front-of-shirt sponsor for the 14-time French champions. The branding will appear on…