Sports Illustrated

MARKETING

Sports Illustrated tickets partners with Aston Villa
Byoutsidesport May 1, 2026May 1, 2026

Sports Illustrated Tickets has signed a deal to become the official fan experience partner of Aston Villa, marking a major step in its expansion across the UK and European market. As part of the agreement, the company will lead the development of new premium hospitality offerings at Villa Park, including naming rights to the “Sports…

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FINANCE

Michael Jordan’s First Sports Illustrated Cover Fetches $229,360
Byoutsidesport March 9, 2026March 9, 2026

In a landmark moment for sports memorabilia, a pristine copy of the November 28, 1983, Sports Illustrated “College Basketball Preview” issue has sold at auction for $229,360, setting a new public record for any graded magazine. The issue, which marks Michael Jordan’s first-ever appearance on the cover of the iconic magazine alongside his University of…

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