Lidl Taps Tennis Legend Stefanie Graf to Lead CRIVIT Brand Expansion
CRIVIT, the sportswear and physical activity brand owned and exclusively distributed by Lidl, has announced an international partnership with tennis icon Stefanie Graf. The former world number one is the face of the new “Find Your Move†communication campaign, launched in February 2026 across multiple European markets. This collaboration follows CRIVIT’s identity rebranding in May…