Tadej Pogačar’s fifth Tour de France win adds momentum to ASO’s €375 million business
Tadej Pogačar’s fifth Tour de France victory has provided another major boost to the commercial story behind one of cycling’s biggest events. Amaury Sport Organisation (ASO), the French company that organises the Tour de France, generated €374.93 million in revenue in its 2024 financial year — an increase of approximately 17% from the previous year….