How BeÅŸiktaÅŸ Cracked the Asian Market! The Oh Hyeon-gyu Revolution…
When BeÅŸiktaÅŸ signed South Korean striker Oh Hyeon-gyu, few outside Turkey’s football circles understood what the club had really acquired. Yes, they got a capable goalscorer. But in the weeks that followed, it became clear they had engineered something far more valuable: a cultural bridge to one of the world’s fastest-growing football markets. The numbers…