Puma’s Handball Return Is About More Than Kits
There’s a familiar pattern when global sportswear brands re-enter niche markets: start with visibility, then build influence. Puma is doing both at once with VfL Gummersbach—and adding a layer most kit deals don’t have. From the 2026–27 season, Puma will become the club’s official technical partner, supplying everything from first-team kits to academy gear and…