WNBA

FINANCE

WNBA Leads Search Growth as Short-Form Formats Surpass Traditional Models
Byoutsidesport February 13, 2026February 13, 2026

The WNBA has secured the top spot for online search growth with a massive 140% increase in 2025, according to the latest Redtorch report. Despite star player Caitlin Clark missing significant time due to injury, the league’s performance underscores a major shift in fan attention toward innovative, fast-paced, and digitally native sports formats. The SportOnSocial…

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SPONSORSHIP

Sephora joins WNBL as Foundation and Official Beauty Partner
Byoutsidesport February 12, 2026February 12, 2026

Sephora and WNBL Announce Landmark Partnership in Australia The Women’s National Basketball League (WNBL) has officially tipped off a groundbreaking partnership with global beauty giant SEPHORA. This strategic alliance marks Sephora’s inaugural entry into the Australian sporting landscape, signaling a new era for brand-athlete collaborations. WNBL CEO Jennie Sager hailed the agreement as a “landmark…

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