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Xiaomi Enters French Basketball as Official Smartphone Partner of LNB
Byoutsidesport March 20, 2026March 20, 2026

The Ligue Nationale de Basketball (LNB) has signed a new commercial agreement with Xiaomi, naming the brand as the official smartphone partner of France’s professional basketball championships. The deal, announced on March 20, 2026, marks Xiaomi France’s latest Ø®Ø·ÙˆØ© into sports sponsorship, positioning the company at the heart of domestic basketball competitions. While financial terms…

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Xiaomi Appoints Julián Álvarez as Local Ambassador for Redmi Note 15 Launch
Byoutsidesport February 4, 2026February 4, 2026

Tech giant Xiaomi has officially named Argentine superstar Julián Álvarez as its first local brand ambassador in Argentina. The announcement coincides with the regional debut of the Redmi Note 15 Series, marking a strategic move to blend high-performance technology with the values of resilience and daily progress. The “Feel Like a Titan” Strategy The partnership…

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