The Rebundling War: How YouTube TV Is Engineering the Perfect March Madness Machine
As the first whistles blow for the 2026 NCAA tournaments, the conversation in sports media circles isn’t just about Cinderella stories or bracket busters. It’s about the screen itself. YouTube TV, now boasting a massive 10 million subscriber base, has spent the last year positioning itself as the “command center” for March Madness. At $65…
