Volleyball World has renewed its media partnership with Japanese broadcaster Tokyo Broadcasting System Television (TBS), extending exclusive rights for the Volleyball Nations League (VNL) and the FIVB Volleyball World Cup for an additional four years.
Under the renewed agreement, TBS will continue to serve as the exclusive Japanese broadcaster for both competitions across linear television and digital streaming platforms, strengthening the sport’s visibility in one of its fastest-growing markets.
The deal builds on the original 2024 agreement, which introduced free-to-air coverage of VNL matches in Japan and significantly boosted audience reach and attendance. Volleyball World reported more than 110,000 spectators attended VNL matches in Japan in 2025, marking a 38% increase compared to 2023.
Upcoming tournaments under the deal include the 2026 Men’s VNL, scheduled from June 11 to August 3, with Japan hosting Pool 9 in Osaka featuring teams such as Italy, Canada, Argentina, Belgium, and Cuba. The final phase will be held in China.
The 2027 FIVB Men’s Volleyball World Cup is set to take place in Poland from September 10 to 26.
TBS sports division president Koji Sugahara said the broadcaster is committed to continuing its support for volleyball’s growth in Japan through expanded coverage and multi-platform distribution.
Volleyball World media chief Felix von Knorring also highlighted the strong demand from Japanese audiences, noting that the renewed partnership ensures continued access to top-tier international volleyball content.
The extension comes as Volleyball World continues expanding its global media footprint, with recent deals across Southeast Asia and Turkey, as well as partnerships with major international broadcasters including CBS Sports and Fox-owned platforms.
Since its creation in 2021, Volleyball World has focused on building long-term commercial partnerships to grow the sport’s global audience, supported by investment from private equity group CVC and the FIVB.