Multi-asset investment broker Totality (formerly known as Saxo Australia) has signed a three-year commercial partnership with Sydney’s iconic Allianz Stadium, becoming the venue’s Official Online Trading Partner.
Prominent Branding Across Major Events
Under the agreement, Totality’s branding will be prominently displayed throughout the 42,500-seat stadium during a wide range of sporting fixtures and live entertainment events. The partnership officially took effect on January 1, 2026, with additional branding activations and cross-promotional campaigns planned in the coming months.
Prominent Branding Across Major EventsUnder the agreement, Totality’s branding will be prominently displayed throughout the 42,500-seat stadium during a wide range of sporting fixtures and live entertainment events.
The partnership officially took effect on January 1, 2026, with additional branding activations and cross-promotional campaigns planned in the coming months.
A Strategic Move for Australian Market Launch
Rasmus Korfits, Chief Executive of Totality, commented:
“This partnership with Allianz Stadium marks a significant milestone for the Totality brand’s launch in the Australian marketplace, providing a market-leading offering for discerning, globally-minded retail and institutional investors who want to take their portfolio across borders.â€
The deal positions Totality in front of more than one million annual visitors to one of Australia’s busiest multi-purpose venues.
Allianz Stadium – A Premier Sporting & Entertainment Hub
Opened in 2022 following an A$828 million rebuild, Allianz Stadium serves as home to major Australian franchises including the Sydney Roosters (NRL), NSW Waratahs (Super Rugby), and Sydney FC (A-League), as well as national teams such as the Wallabies, Wallaroos, Matildas, and Socceroos.Beyond sport, the state-of-the-art venue regularly hosts major concerts, cultural events, and international fixtures.Allianz Australia (the regional arm of German insurance giant Allianz) holds the stadium’s naming rights under a six-year extension signed in 2022, reportedly worth A$36 million. The company now sponsors eight stadiums worldwide, including recent additions like Twickenham in London.
This latest sponsorship reinforces Totality’s ambition to grow its presence in Australia following its rebranding, while leveraging one of Sydney’s most high-profile locations