The European leader in train and bus bookings has unveiled a new national advertising campaign featuring five players from the Olympique Lyonnais squad. This initiative, developed in collaboration with agencies Dude, Social Club, and Starterz, aims to demonstrate the simplicity and flexibility of the Trainline app through humorous, everyday situations.
Key Campaign Details
- Creative Concept: A “quirky” and relatable approach showing players navigating travel-related life moments.
- Media Reach: The campaign will be broadcast across Ligue 1+, Bein Sports, social media platforms, and Smart TVs.
- Fan Incentive: As part of the launch, Trainline is offering a 10% discount on spring travel for OL subscribers and frequent ticket buyers.
- Sponsorship Context: This marks the first time Trainline has used its major sponsorship status with OL for a wide-scale sports marketing campaign in France.
Strategic Extension
The partnership, which originally began in early 2025, was recently extended through 2028. Trainline’s branding currently appears on the front of the players’ shorts and the back of their training and warm-up kits. For the company, Lyon is a strategic “crossroads” in the European rail network, connecting major hubs like Paris, Marseille, and international routes to Italy and Spain.