Aston Villa has officially partnered with El Gouna Red Sea, designating the Egyptian destination as an Official Partner for the 2025/26 season.
Core Partnership Details
The agreement focuses on destination branding and lifestyle positioning. Key elements include:
- Training Wear Branding: El Gouna branding will be featured on the men’s first-team training gear for players and staff.
- Activation Strategy: The deal includes branding placements, experiential initiatives, and content-led storytelling.
- Global Reach: Training wear sponsorships offer year-round visibility through digital content and media coverage.
Strategic Objectives
For Aston Villa, this partnership strengthens its presence in the Middle East and North Africa (MENA) region while diversifying its sponsorship base into the lifestyle and wellbeing sectors.
For El Gouna—a premium town developed by Orascom Development—the collaboration provides access to Premier League audiences in the UK and Europe. The town is already home to a significant British community and residents from over 50 countries.