On February 19, 2026, Visa announced a massive four-year extension of its global partnership with the Red Bull racing ecosystem. The deal ensures the payment giant remains the primary commercial engine for both Oracle Red Bull Racing and Visa Cash App Racing Bulls (VCARB) through the 2030 season.
This renewal comes just weeks before the start of the 2026 season—a landmark year for Formula 1 as it transitions to new technical regulations and the debut of the Red Bull Ford power units.
Key Terms of the Extension
The renewed agreement moves beyond traditional logo placement, focusing on “immersive fan experiences” and exclusive financial rights.
- Duration: 4-year extension (2027–2030).
- Branding: Visa will receive enhanced placement on the RB22 (Red Bull’s 2026 challenger), specifically maintaining its high-visibility spot on the front wing.
- Exclusive Rights: Visa secures exclusive rights within the retail banking category, including expanded pass-through rights for its banking clients.
- Title Partnership: Visa remains the title partner for the Visa Cash App Racing Bulls team and its F1 Academy entry.
Deepening Roots in F1 Academy
As the all-female F1 Academy enters its fourth year, Visa is doubling down on its commitment to gender diversity in motorsport:
- Two-Car Support: Visa will now support two cars on the F1 Academy grid.
- Personal Service Agreement: The company has signed a direct partnership with F1 Academy driver Rafaela Ferreira.
“This renewal reflects the extraordinary momentum we’ve built… and our shared ambition to push what’s possible at the intersection of sport, culture, and commerce.” — Frank Cooper III, CMO, Visa.
Red Bull 2026 Ecosystem Snapshot
| Team | Chassis | Engine | Key Drivers |
| Oracle Red Bull Racing | RB22 | Red Bull Ford | Max Verstappen & Isack Hadjar |
| Visa Cash App Racing Bulls | VCARB-03 | Red Bull Ford | Liam Lawson & Arvid Lindblad |
| F1 Academy | Tatuus F4 | Autotecnica | Rafaela Ferreira |
The “Showrun” Activation
To kick off the new deal, Visa will play a starring role in the Red Bull Showrun Tour, starting February 21, 2026, in San Francisco. The tour will see Yuki Tsunoda (now Red Bull’s Test & Reserve Driver) driving an F1 car down Marina Boulevard, featuring Visa point-of-sale experiences and exclusive cardholder hospitality.