Warner Bros. Discovery (WBD) has teamed up with TikTok to deliver exclusive, vertical video content for the Milano Cortina 2026 Olympic Winter Games. This partnership aims to engage younger audiences through mobile-first storytelling, behind-the-scenes access, and expert analysis.
Key Partnership Details
- Exclusive Content: WBD will produce vertical, short-form videos specifically for TikTok’s personalized feeds.
- Target Markets: The content will be distributed across five major European markets: the UK, France, Germany, Italy, and Spain.
- Monetization: Content will be monetized through TikTok’s Pulse Premiere program, allowing advertisers to place ads alongside premium sports content.
- Strategic Goal: WBD aims to expand its digital footprint following the record-breaking engagement seen during Paris 2024.
“This partnership will open up the Games for younger audiences while inspiring a whole new generation of sports fans,” said Scott Young, EVP at Warner Bros. Discovery Sports Europe.