Wimbledon continues to strengthen its position as one of the most valuable properties in global sports, combining tradition with impressive financial growth.
The tournament’s organizer, the All England Lawn Tennis Club (AELTC), increased revenue by 4.2% to €490.9 million in 2025, while net profit rose by 10.3% year-over-year to €45.7 million.
For its 138th edition, Wimbledon has announced the largest prize money increase in its history. Total prize money has climbed by 20% to €73.8 million, with the men’s and women’s singles champions each set to receive €4.1 million, while runners-up will earn €2.1 million. Prize money for qualifying rounds has also increased by 25% to €7.1 million.
The move comes amid growing calls from players, including top-ranked stars, for a larger share of Grand Slam revenues.
Broadcasting and sponsorship remain the foundations of Wimbledon’s business model. The tournament limits commercial partnerships to just 17 brands, generating more than €100 million in sponsorship revenue, while media rights contribute over €220 million annually.
Wimbledon has also continued its rapid digital expansion. In 2025, the tournament generated 4.7 billion social media impressions, a 61% increase compared to the previous year, and expanded its global community to 23.5 million followers. During the grass-court season, Wimbledon published 5,844 pieces of content, generating 144 million interactions and 2.7 billion video views.
Attendance records were also broken last year, with 548,770 spectators visiting the All England Club over the two weeks of competition, the highest figure in tournament history. Wimbledon’s overall economic impact on the United Kingdom has been estimated at nearly €500 million, with approximately €321 million benefiting London directly.
The tournament continues to benefit from some of the longest-standing sponsorship agreements in sport, including partnerships with Slazenger, Rolex, American Express, Emirates, IBM, Lavazza, Ralph Lauren, Range Rover, Stella Artois and Vodafone.
Technology is becoming an increasingly important component of the Wimbledon experience. IBM’s AI-powered “Match Chat” platform, which allows fans to access statistics and player information using natural language, attracted nearly 500,000 users and generated more than five million interactions during the previous edition.
Retail operations are also thriving. Wimbledon sold 669,546 items through its official store during the tournament, setting a new all-time sales record.
With strong financial results, expanding digital engagement and increasing global appeal, Wimbledon continues to demonstrate why it remains one of the most successful and commercially powerful events in world sport.