Sofascore’s follower data reveals one of Championship football’s most fascinating paradoxes. From a small city in North Wales, Wrexham AFC has become the second most-followed club in the division on the popular live score app — sitting just behind Southampton, a recently relegated Premier League side.
What makes this number striking: Wrexham were playing non-league football as recently as 2023. Yet today, they outrank Leeds United, Sheffield United, and Sunderland on the same platform.
Since Reynolds and McElhenney took over the club, Wrexham’s Twitter following grew by over 1,000% and their Instagram by more than 3,000%. Total followers across all platforms have climbed close to 3.94 million — surpassing several Premier League clubs.
Sofascore’s 111k followers are a direct reflection of this global curiosity spilling into the live score world. The vast majority of those tracking Wrexham’s results have likely never set foot in Wales, let alone taken a seat at the Racecourse Ground.
Research shows that negative sentiment around Wrexham on X stood at just 8% early in 2025, before spiking to 27% by April — the highest point of the year.
Questions are starting to emerge: is the Cinderella story beginning to lose its shine?
The Sofascore numbers remain, though. Wrexham may sit mid-table in the Championship, but in the digital standings they’re challenging at the top. It’s a perfect case study in how modern football can completely decouple on-pitch performance from brand value.