Mary Fowler has signed a landmark sponsorship agreement with Adidas worth $10 million over five years, setting a new benchmark in women’s football endorsements.
The 23-year-old Manchester City Women forward becomes one of the highest-paid female players globally in terms of equipment deals.
Adidas Builds Star Portfolio
The agreement extends an existing partnership, with Fowler now positioned among Adidas’ elite athletes, alongside Aitana Bonmatà and Trinity Rodman.
The move reinforces Adidas’ strategy to expand its footprint in women’s football ahead of major global competitions.
Rising Global Profile
Fowler’s commercial appeal continues to grow both on and off the pitch:
- Key figure for Australia’s Australia women’s national football team
- Strong season with Manchester City in the Women’s Super League title race
- Breakout global visibility since the 2023 FIFA Women’s World Cup
She also made history as the first footballer to walk at Paris Fashion Week in partnership with L’Oréal Paris.
Strategic Timing for Adidas
With the 2027 FIFA Women’s World Cup on the horizon, Adidas is accelerating investment in top female athletes, with further major deals reportedly in progress.