Genoa CFC will take to the field tonight wearing a special FuturFestival-inspired kit for their match against Juventus FC at the Allianz Stadium.
The one-off design, created in collaboration with Kappa, is part of a wider collection celebrating the FuturFestival in Turin. The initiative aims to connect the football identity of Genoa with the cultural and musical identity of the Piedmont capital.
The kit features a distinctive color scheme, with orange—associated with the festival—prominently displayed on the upper portion of the shirt. The lower section transitions into Genoa’s traditional red and blue, creating a visual bridge between the club’s heritage and the festival’s branding. Design details draw inspiration from architectural motifs linked to the event and elements of Stadio Luigi Ferraris.
Alongside the match kit, the broader collection includes pre-match apparel and a hoodie, all aligned with the same concept. The campaign is also supported by an original electronic soundtrack produced to reflect the shared cultural themes between Genoa and Turin, featuring collaboration between artists from both cities.
Tonight’s match adds a competitive backdrop to the initiative, with the special kit set to feature on pitch in one of Serie A’s notable fixtures, blending sporting context with cultural storytelling.