PXG has entered a new phase of its distribution strategy by partnering with PGA Tour Superstore, marking the first time the premium golf equipment brand will be widely available through a major retail chain.
The agreement will see PXG products—including clubs, bags, balls, and accessories—rolled out across select locations, with a full nationwide presence expected by the end of the year. The move represents a shift for PXG, which has historically relied on a direct-to-consumer model and specialized fitting partners rather than traditional retail distribution.
A central component of the partnership is the integration of custom-fitting services within stores. Customers purchasing PXG clubs through PGA Tour Superstore will undergo in-store fitting sessions, with clubs subsequently built to individual specifications.
The collaboration reflects a broader trend within the golf industry, where custom fitting is becoming increasingly central to the equipment purchasing process—not only for professionals but also for recreational players.
PXG’s latest product line, the Lightning Metalwoods family launched in late 2025, will be among the offerings available through the retailer as part of the initial rollout.
For PGA Tour Superstore, the addition of PXG strengthens its premium product range and reinforces its focus on performance-driven retail experiences. For PXG, the partnership provides increased accessibility and exposure to a wider consumer base while maintaining its emphasis on tailored equipment.