Chelsea FC has extended its principal partnership with BingX until the end of the 2026/27 season, reinforcing a collaboration built on digital innovation and global fan engagement.
Under the renewed agreement, BingX will continue as the club’s principal partner and training kit partner. The relationship, which began in the 2023/24 season, initially positioned BingX as Chelsea’s official cryptocurrency exchange partner, with a focus on expanding global brand presence through digital content and fan-focused activations.
The next phase of the partnership will centre around the “Trained on Greatness†platform, designed to highlight shared values such as innovation, discipline, and elite performance. The collaboration has already delivered notable recognition, with Chelsea shortlisted for the ‘Fan Engagement Award’ at the Sport Industry Awards 2024.
To mark the renewal, BingX will also launch fan engagement initiatives, including opportunities to win signed merchandise.
John Rogers said the extension reflects a strong alignment between the two organisations:
“We are proud to extend our partnership with BingX, and continue the strong work delivered with our Principal Partner and training kit partner already. From day one, they have shared our vision of embracing innovation while putting fans and their community at the heart of everything we do together. This extension reflects the strength of our relationship and our belief in the potential of the digital world to enhance the experiences of our global fanbase.â€
Pablo Monti added:
“Renewing our partnership with Chelsea FC reflects BingX’s commitment to doubling down on world-class sports partnerships. The strengthened ‘Trained on Greatness’ platform captures the discipline, preparation, and ambition that define elite performance both on and off the pitch. These principles guide both world-class sports and our global trading community, and we look forward to continuing to innovate and deliver meaningful experiences for fans worldwide as we enter this next phase together.â€