LOSC Lille have officially extended their long-standing kit partnership with New Balance, confirming the continuation of a collaboration that began in the 2016–17 season.
The French club described the renewal as an “unprecedented commitment,†without disclosing the exact length of the agreement, although sources indicate it will run for at least four more years.
New Balance, which has recently cemented its position as the club’s historic kit supplier, reportedly beat competition from other major sportswear brands including Kipsta and Kappa during the renewal process.
A decade-long relationship strengthened
LOSC president and CEO Olivier Létang highlighted the alignment between the two organisations, praising New Balance for understanding the club’s identity and its fan base over the past decade.
He described the partnership as both strategic and ambitious, emphasising shared goals around innovation, performance, and long-term growth.
From challenger to historic partner
New Balance initially entered the French football market as a challenger brand but has steadily strengthened its presence through clubs like Lille. The renewal confirms its status as the club’s long-term equipment partner and one of the most stable commercial relationships in Ligue 1.
LOSC also noted that the deal reflects the growing attractiveness of the club’s sporting and commercial project, reinforcing its position within French football’s competitive sponsorship landscape.