The Minnesota Lynx have named Victory+ as their exclusive local streaming partner for the 2026 WNBA season, marking a significant shift in how fans access live games.
Under the multi-year agreement, the Lynx become the first professional basketball team to offer all locally distributed broadcasts through a free, ad-supported streaming platform. The move effectively removes traditional paywall barriers for viewers across the Minneapolis–St. Paul region.
The deal includes 26 regular-season games and all three preseason matchups, beginning with the team’s April 25 preseason opener against the Washington Mystics. Revenue will be generated through advertising, with both parties sharing in the commercial upside—an approach that reflects the ongoing decline of the regional sports network (RSN) model.
Lynx and Timberwolves CEO Matt Caldwell framed the partnership as a strategic step toward greater accessibility. He emphasized that changing fan viewing habits played a central role in the decision, positioning Victory+ as a platform that meets audiences where they are.
The streaming service will also function as a dedicated content hub, offering 24/7 team-related programming, including highlights, recaps, and behind-the-scenes features.
Alongside its local distribution strategy, Minnesota is set for increased national visibility. The Lynx will appear in a record 28 nationally televised games across major broadcasters such as ABC, CBS, ESPN, ION, and NBC—up from 21 in 2025. Select games are also expected to be simulcast on a local over-the-air channel, which has yet to be announced.
The move could influence the Minnesota Timberwolves’ next media rights decision. With their current local broadcast agreement expiring, a potential transition to Victory+ would unify both franchises under a direct-to-consumer, ad-supported model.
Victory+, owned by A Parent Media Co. Inc., has been expanding rapidly, having previously secured streaming rights deals with NHL teams including the Dallas Stars and Anaheim Ducks.