InStudio Ventures has launched a $50 million sports investment fund, combining minority stakes in major sports teams with a strong focus on AI-driven sports technology startups.
Led by founder Danny Cortenraede, the fund includes small stakes in Buffalo Bills and Los Angeles Chargers, as well as a share in the Aston Martin F1 Team. These high-profile assets serve as anchor investments, providing credibility and long-term value.
However, the core strategy is centered on early- and growth-stage sports tech companies, particularly those leveraging artificial intelligence. One key investment is Springbok Analytics, which uses AI and MRI data to create 3D body analysis for athletes, helping optimize performance and injury prevention.
The fund is also notable for its investor base, with around 65% of limited partners consisting of professional athletes, including names like Nathan Aké and Cody Gakpo.
Cortenraede emphasized that while sports franchises offer stable, long-term returns, the fund’s growth target will be driven by scalable technology investments across areas such as data, infrastructure, AI, and fan engagement.
The move reflects a broader shift in the sports investment landscape, where venture capital is increasingly targeting innovation layers around sport rather than relying solely on team ownership.