EuroLeague TV, the direct-to-consumer (DTC) streaming service for Europe’s premier basketball competitions, has officially secured the broadcasting rights for Italys domestic league, the LBA Serie A.
Through a deal brokered by the Infront agency, EuroLeague TV will expand its programming for the remainder of the 2025-26 season. The service is set to broadcast three games per round from the Italian top flight, along with every single matchup from the post-season playoffs and the Final Eight.
Key Highlights of the Deal
- Kick-off Date: Coverage begins on February 1, 2026, featuring high-profile clashes: Olimpia Milano vs. Germani Brescia and Virtus Bologna vs. Dolomiti Energia Trento.
- Comprehensive Coverage: Includes regular-season highlights, the full playoffs, and the Final Eight tournament.
- Italian Powerhouses: The move highlights Italy’s influence in European basketball, featuring EuroLeague giants Olimpia Milano and Virtus Bologna, alongside EuroCup teams Trento and Venezia.
Global Reach and Target Markets
The partnership targets specific European regions and key international markets with high basketball engagement or significant Italian populations.